Role
As Digital Design Director at the Daily Orange my primary responsibility was to create and maintain a consistent and effective digital presence for the publication. While it was my job to produce graphics for web articles and Instagram stories and posts, I also oversaw four Digital Design Editors. I made sure their work was consistent with how best to present the Daily Orange on digital platforms.
Tools used: Adobe Illustrator, Adobe Photoshop, Slack
Action
At the Daily Orange, I spearheaded a design overhaul of our online presence, injecting a fresh and modern aesthetic into our website graphics, Instagram stories, and posts. I introduced effective visuals and eye catching color schemes, revitalizing our platforms and increasing user engagement.
Timeline of football coach Fran Brown's playing and coachinghistory.
Graphic highlighting Dan Villari's journey from backup quarterback for Michigan to starting tight end for Syracuse.
Graph comparing Judah Mintz's freshman year points per game to past freshman point guards.
Graphic showing offensive coordinator Drew Thatcher's favored formation ahead of Syracuse Army game.
Graph and diagram showing Naheem McLeod's statistics and height.
Diagram that uses illustrations of blocking sleds to highlight Syracuse football statistics.
Graphic that resembles a parlay to used to show the increase in popularity of betting in the U.S.
