Clothing Shop Online
Clothing Shop Online (CSO) is a wholesale blank apparel retailer that sells items ranging from classic tees and hoodies to bags and accessories. They cater to both businesses and consumers alike. My main role as a UI/UX designer and researcher was redesigning their website and optimizing it for both sets of users, however I worked on other marketing content as well.
The Problem
Before the redesign, CSO's website worked well enough for their core base of bulk buyers and small businesses, but that was about as far as it went. The dated design made it hard to attract and build trust with casual shoppers who weren't already familiar with the brand. The challenge I had was modernizing the experience enough to bring in new buyers without alienating those who'd been using the site for years.
The Process
Using Baymard Institute's tools, I grounded my design decisions in research rather than gut instinct. I dug into specific problem areas like checkout flow and search, and benchmarked the site against competitors to help prioritize what actually needed fixing.
An example of how I compiled my research and inspiration using Figma.
Key Pages
Mobile vs. Desktop
Digital Marketing Design
Email Campaigns
Tank Season is Here
Stock up on tanks before the rush — styles for every project.
Co-Branded Giveaway
Hello Spring! Hello Giveaway — enter for a chance to win a $200 credit.
Tear Away Labels
Clean. Comfortable. Rebrandable. Tear away labels are here.
Weekly Steal: Week 52
End the month strong — weekly steel pricing on top blanks.
Ring-Spun Collection
Softer. Stronger. Meet our ring-spun essentials.
Social Campaigns
co-branded giveaway
hoodie season
labor day
