The Daily Orange
As Digital Design Director at the Daily Orange my primary responsibility was to create and maintain a consistent and effective digital presence for the publication. While it was my job to produce graphics for web articles and Instagram stories and posts, I also oversaw four Digital Design Editors. I made sure their work was consistent with how best to present the Daily Orange on digital platforms.
Action
At the Daily Orange, I spearheaded a design overhaul of our online presence, bringing a fresh and modern aesthetic into our website graphics, Instagram stories, and posts. I introduced effective visuals and richer, more vibrant colors, revitalizing our platforms and increasing user engagement.
Process
For each graphic I was given a chart, data set, pitch sketch, or just a small paragraph. I was tasked with designing visuals that accurately translated these complex data and concepts into visually compelling, digestible content for a general audience across multiple platforms, all on a time crunch.
